Along with the launch of our swimwear brand, we are also introducing a charity campaign to motivate more women to partake in swimming to promote fitness. At LYRA we want to get women all over the world involved with everything that swimming has to offer.

Research by Sport England discovered that 75 per cent of women say they want to be more active, prohibited primarily from “fear of judgement – on appearance, ability or how they chose to spend time on themselves”. These findings were the driving force behind our ‘LyraSwims’ campaign, which aims to inspire women and abolish the unnecessary anxiety and apprehension some feel when it comes to swimming. The ‘LyraSwims’ campaign doesn’t hold back in trying to encourage women to beat these barriers.

As a recognised supporter of the #ThisGirlCan campaign, we have designed a range of swimwear that fits the needs of all women to help increase participation rates in swimming. Though our ‘LyraSwims’ campaign we want to tell the real story of women who exercise through swimming. They come in all shapes and sizes and all levels of ability.

Keep a look out for more to come on the ‘LyraSwims campaign’. You can also use the hashtags #LyraSwims and #thisgirlcan to join the conversation on Instagram and Twitter.

October 23, 2016